The Market is Open

For new designers or brands it can be quite difficult getting yourself a platform to be seen and heard from and quite often social media can be the key to reaching your target market.

Selling through places like eBay and Amazon give people the opportunity to get out there but you can find that you are lost among other products that have no relation to you or your brand. That is why the brand new market place for subcultures could be the thing for people with a certain niche. That market place is called Stompper.

Subcultures have shaped the way fashion is today and you will always have those that adhere to the strict formalities of being a Mod or a Skinhead and know how they want to dress.

With social media being such a big presence today influences that may not have met certain aspects of the general public are reaching everyone. People looking for a certain style of clothing will usually have to spend a considerable amount of time searching on line for specialist shops which is why Stompper are trying to bring them together under one roof.

Shops will be able to reach a lot more people than if they were just networking on their own and it is a great outlet for designers that are trying to find a way to get their designs to the public. Having the ability to launch a new collection, click here for an example, to your target market is a luxury that would usually cost the designer quite a lot in advertising.

With plans to sell everything from clothing to art and photography, Stompper is bound to strike a chord with the kind of people typing into google every day "Where can I get a Mod Parka?" or "Where Can I get Skinhead Shirts?".

Despite it being very early days for this new venture it is sure to be an exciting ride for everyone willing to get on board. Gathering interest from new and established shops and designers as well as the cream of the blogging world this site is one to look out for.

Parka Season

It's getting to that time of year where every trip out the door involves staring out the window and second guessing what time it'll start raining at. It's too unreliable for your hoodie and you don't want to break out in a sweat in the heaviest coat in the back of wardrobe. Grab yourself a new parka. This season it's all about grabbing one that will stand out. Bright colours work best, especially if you team if with some skinny jeans and you best high tops.

A Very British Culture

The late 50's and early 60's saw a boom in youth movement and culture and you can still see the legacy in what we wear today.

It has long been claimed that youth culture was non existant before the 1950's before  Rock 'n' Roll music shook things up. We could mention a great many subcultures that have in their own way influenced different aspects of fashion, art and music but for me the Modernistschanged the world.

Born in the 50's with a love of modern Jazz and sharp Italian clothing Mods went on to become the biggest and most enduring subculture of all going on to spawn the swining Sixties that we are all so familiar with. Not all mods were happy with the course the bohemian minded Mods were taking things. In the mid to late 60's the hard, working class Mods stripped back the flamboyance to the original smart look, cropped their hair and donned the boots that became so familiar with the Skinhead movement.

There have been Mod revivals in the late 70's and early 80's, the 90's and there now with the use of social media there seems to be a growing movement with many great bands arrivinig on the scene. Fashion is also being strongly influenced by both Mod and Skinhead style at the moment which in itself is interesting to see the modern take on classic design.

There are countless books and studies on the subject, many becoming collectors items as they go out of print. I would highly recommend reading a variety as opinions vary and accounts differ. There are also quite a few great photography projects which are worth checking out such as this by Jamie Garbutt, you can see some of his work below.